Free Tools
Three tools. No login. No cost.
Each one takes under five minutes and gives you a number you can act on today.
Diagnostic
Find where your financial execution is breaking down.
16 yes/no questions across four pillars. Takes 5 minutes. Shows you exactly where the gap is.
Run the diagnostic →Calculator
Know how many months of runway you actually have.
Enter your numbers. Get your position. Critical, Exposed, Fragile, Baseline, or Structured.
Calculate your runway →Calculator
See what percentage of your hours are going to clients.
Two inputs. One number. Know whether your capacity problem is real or a pricing problem.
Check your utilization →If any of these sound familiar, you're not alone.
“I'm working constantly and I still can't figure out where the money goes.”
You're not imagining it. Non-billable time eats 20–40% of most service founders' weeks — invisibly. Your effective hourly rate is almost certainly lower than you think.
“A project that should've taken four weeks took three months. I didn't charge for any of it.”
57% of service businesses lose $1,000–$5,000 every month to work they did but never invoiced. It starts with one small favour. It ends with a profitable project turned unprofitable.
“I keep thinking I just need more clients.”
More clients without financial visibility amplifies the problem. It doesn't solve it. The operators pulling ahead aren't the ones getting more leads — they're the ones who finally know their numbers.
“My rate looks fine on paper. But something isn't adding up.”
Your stated rate and your effective rate are rarely the same number. Scope creep, unbilled hours, and absorbed admin time quietly compress your real earnings — usually by more than you'd expect.
Insights
Operator-level financial thinking.
Profit & Pricing
What Is a Good Effective Hourly Rate for Consultants: Benchmarks by Revenue Stage
Once you calculate your effective hourly rate, the next question is whether it is good. Here are benchmarks by revenue stage and delivery model for service founders.
Profit & Pricing
Why Raising Your Rates Doesn't Fix a Pricing Problem
The most common advice for underpaid consultants is to raise your rates. It's not wrong. But it skips a step, and skipping that step means the new rate has the same structural problem as the old one.
Cash Flow & Revenue Visibility
Cash Runway vs Cash Flow: Why Service Founders Track the Wrong Number
Cash flow tells you what happened. Cash runway tells you what decisions are available to you right now. Most service founders track the first and ignore the second — until the moment they need it.
Execution Tools
Know exactly what you're keeping. Know exactly what you're losing.
One-time purchase. No subscription.
Single HTML file. No login required after download.
See what you're actually keeping.
The one number that tells you the truth about your rate. Enter your revenue, hours, and clients. Get your real effective hourly rate — by client, with scope creep quantified. Most founders find a gap worth hundreds per month. $39 one-time.
The average service founder running this calculator finds $1,200–$3,800/month in uncharged work. At $39, the first recovered hour covers it.
Calculate your real rate → $39Single HTML file. No login required after download.
Stop the unpaid work.
Generate your scope agreement, change order, and pricing summary — ready to send before work starts. Every engagement, covered.
Build your scope system → $97This isn't a motivation problem. It's a visibility problem.
And visibility is fixable — without a CFO, without a coach, and without another meeting on your calendar.
Baseline Systems builds self-directed financial tools for service founders. You run the diagnostic. You use the frameworks. You implement on your schedule. The tools do the heavy lifting. You get the clarity.
Every Baseline Systems tool is a one-time purchase. No subscription. No recurring charges. No surprise renewals. You pay once, you own it.