Baseline Systems

Privacy Policy

Effective date: March 22, 2026

1. Who We Are

Baseline Systems (“we,” “us,” or “our”) operates thebaselinesystems.co and sells digital products including frameworks, calculators, templates, and prompt libraries. Our contact email is startbaselinesystems@gmail.com.

2. What Information We Collect

Information you provide directly

Purchase information — when you buy a product through Gumroad, Gumroad collects and processes your payment and email address. We receive your email address and purchase record from Gumroad.
Email address — if you complete our diagnostic, sign up for updates, or contact us directly.
Messages — if you email us or use any contact form.

Information collected automatically

Usage data — pages visited, time spent, referral source, browser type, and device type, collected via standard web analytics (e.g. Google Analytics or equivalent).
Cookies — small files placed on your device to remember preferences and support analytics. See Section 6 for details.

Information we do not collect

We do not collect or store payment card details. All payment processing is handled by Gumroad. We do not collect sensitive personal information such as health data, government IDs, or financial account details.

3. How We Use Your Information

We use the information we collect to:

Deliver digital products you have purchased
Send transactional emails related to your purchase (receipt, download link, product updates)
Send marketing emails if you have opted in — you can unsubscribe at any time using the link in any email
Respond to questions or support requests
Understand how our site is used so we can improve it
Comply with legal obligations

We do not sell your personal information to third parties. We do not use your data for advertising profiling or share it with advertisers.

4. Legal Basis for Processing (EEA/UK Visitors)

If you are located in the European Economic Area or United Kingdom, we process your personal data under the following legal bases:

Contract performance — to fulfill your purchase and deliver the products you bought
Legitimate interests — to improve our products and communicate with existing customers about related offerings
Consent — for marketing communications, where you have explicitly opted in
Legal obligation — where required by applicable law

5. Third-Party Services

We use the following third-party services that may process your data:

Gumroad — payment processing and digital product delivery. Gumroad's privacy policy governs data they collect during checkout. See gumroad.com/privacy.
Email marketing provider — if you subscribe to updates, your email address is stored with our email service provider and subject to their privacy policy.
Web analytics — we use analytics software to understand site traffic. Analytics data is aggregated and does not personally identify you.

We do not share your personal information with these services beyond what is necessary to operate them.

6. Cookies

We use cookies and similar tracking technologies to operate the site and understand how it is used. Types of cookies we use:

Strictly necessary — required for the site to function. Cannot be disabled.
Analytics — help us understand which pages are visited and how. You can opt out via your browser settings or by installing the Google Analytics opt-out browser extension.

You can control cookies through your browser settings. Disabling analytics cookies will not affect your ability to use the site or access any products you have purchased.

7. Data Retention

We retain your email address and purchase record for as long as is necessary to provide support and comply with legal and tax obligations, typically no longer than 7 years after your last purchase. If you unsubscribe from marketing emails, we will remove you from marketing lists promptly while retaining the minimum transactional data required by law.

8. Your Rights

Depending on your location, you may have the right to:

Access the personal information we hold about you
Correct inaccurate information
Request deletion of your personal information (subject to legal retention requirements)
Object to or restrict certain processing
Withdraw consent for marketing communications at any time by clicking “unsubscribe” in any email
Lodge a complaint with your local data protection authority

To exercise any of these rights, email us at startbaselinesystems@gmail.com. We will respond within 30 days.

9. Data Security

We take reasonable technical and organisational measures to protect your information. However, no internet transmission is completely secure. We encourage you to use a strong, unique password for any accounts associated with your purchases and to contact us immediately if you suspect any unauthorised use of your information.

10. Children's Privacy

Our site and products are intended for adults operating businesses. We do not knowingly collect personal information from anyone under the age of 16. If you believe we have inadvertently collected information from a minor, please contact us and we will delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. The current version will always be available at thebaselinesystems.co/privacy. Material changes will be communicated via the email address associated with your account where possible. Continued use of the site after changes constitutes acceptance of the updated policy.

12. Contact

Questions about this policy or your data: startbaselinesystems@gmail.com

These documents are provided for informational purposes and do not constitute legal advice. Consult a qualified attorney for advice specific to your situation.